One of the most anticipated events of the Milan fashion week this February was certainly the Moncler Genius. Moncler Genius is a dynamic project involving emerging talents as well as established designers of the fashion system. Twelve highly scenographic installations, twelve concepts, twelve different visions inaugurated during the Milan fashion week, supported by many well-known faces such as Will Smith, Olivia Palermo, Coco Rocha and Elsa Hosk.

In this third edition, the Irish designer JW Anderson enters the creative hub. With its uniquely designed aesthetic, the Irish designer offers an interpretation of the modern brand that combines masculinity and femininity. With his progressive vision of a non-binary fashion, JW Anderson joins Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn and Poldo Dog Couture. The key to understanding the modern world is connected to the transformation dictated by the relationships existing between the digital context and analog reality.

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Text Irene Didonè

Images Pietro S. D’Aprano

Getty Images

Posted by:BasiclyMag