This is how Miuccia Prada describes the arrival as creative co-director of the Belgian designer Raf Simons, who will design the lines of the Prada brand with her. The announcement, which had been in the air for some time, in fact marks the beginning of a new era not only for the brand but for the entire fashion system.
«I am very happy with this new phase – commented Miuccia Prada -. The contract with Raf will begin on April 2 and the first collection with Raf will be on the catwalk in September. By this I do not intend to take a step back, nor am I looking for a successor. I’m not that old! “
“Conceptually – reads a note released by Prada – it is also a new approach to the definition of what is the creative direction of a fashion brand, the idea of the individuality of creative authorship is definitely questioned, while underlining the importance and power of creativity in a constantly changing cultural landscape “. “The values and ethos characteristic of the Prada brand remain unchanged: in fact, this radical creative dialogue reaffirms the philosophy of both Miuccia Prada and Raf Simons. It is perfectly in tune with the individual story of each of the two designers: reinvention, provocation, daring exploration and strength of ideas – now together ”, concludes the note.
Raf Simons is currently head of his menswear brand launched in 1995, but was the creative director of the fashion houses Jil Sander (2005-2012), Christian Dior (2012-2015) and Calvin Klein (2016-2018). The designer has also been working closely for some years with Adidas Originals and Fred Perry.
Text Irene Didonè
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